Perthshire fashion firm which caught Taylor Swift’s eye teams up with St Johnstone to launch new kit

A Perthshire fashion firm that caught the attention of pop sensation Taylor Swift has joined forces with St Johnstone to unveil a new kit. Little Lies, based in Glencarse, gained global recognition when Taylor Swift was spotted wearing one of their dresses in New York earlier this year. Inspired by this collaboration, co-founder Jade Robertson and the Little Lies team collaborated with the Scottish Premiership side to create a new third kit after discussions with owner Adam Webb. The kit launch also aims to support local charities such as Fans Supporting Foodbanks, Scotland’s Charity Air Ambulance, and Saints in the Community.

Jade Robertson, originally from Perth, expressed her excitement about the partnership, noting the widespread impact of Taylor Swift wearing their dress. She highlighted the opportunity to extend this impact to support charitable causes. St Johnstone CEO Fran Smith echoed this sentiment, emphasising the importance of collaborating with successful local businesses like Little Lies to benefit the community and support good causes. The initiative aims to raise funds for the featured charities through kit sales, with hopes of broadening its reach worldwide to garner support not only from fans but also from Taylor Swift’s fanbase.

The partnership between Little Lies and St Johnstone symbolises a merging of fashion and sports, showcasing the power of collaboration in driving positive change within the community. By leveraging the influence of popular culture and sports, the joint initiative seeks to make a meaningful difference in supporting those in need. This unique blend of creativity and philanthropy sets an inspiring example of how businesses and sports teams can come together to create lasting impact beyond the field or runway.

In conclusion, the collaboration between Little Lies and St Johnstone exemplifies how the worlds of fashion, entertainment, and sports can intersect to serve a greater purpose. By harnessing the reach and appeal of a globally-renowned artist like Taylor Swift, coupled with the passion of football fans, the partnership underscores the potential for creative collaborations to drive meaningful change and support charitable initiatives. With a shared commitment to community welfare, this innovative project sets a positive example for future endeavours in bridging different industries for social good.