Tag: Nudge Theory

  • How a Simple Blue Light Helped Slash Tokyo’s Railway Suicide Rate by 84%

    How a Simple Blue Light Helped Slash Tokyo’s Railway Suicide Rate by 84%

    In a city defined by relentless speed and efficiency, a silent crisis has long haunted the edges of Tokyo’s train platforms. Facing the devastating toll of railway suicides, officials desperate for a solution looked beyond steel barriers and engineering feats to an unexpected frontier: the human subconscious. The result is a bold experiment in behavioral…