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The Push to Add AI to Everything Is Backfiring on Tech Companies — Here’s Why
Tech companies slapped “AI-powered” labels on everything from toasters to vacuum cleaners, confident they’d discovered marketing gold. Boardrooms buzzed with excitement. Investors poured billions into artificial intelligence ventures. Marketing departments scrambled to rebrand ordinary products as revolutionary smart devices. But something unexpected happened. Customers started walking away. Sales declined. Consumer surveys revealed a troubling pattern…