Barcodes to disappear from all products Morrisons and Amazon say

Barcodes Set to be Replaced by New Technology as Morrisons and Amazon Lead the Way

In a groundbreaking report by GS1 UK, it has been revealed that barcodes will soon disappear from UK shop items, marking the end of an era that has spanned decades. Retail expert Kate Hardcastle emphasises the importance of new technologies that provide direct data to consumers in rebuilding consumer trust and driving innovation in the industry. This shift signals the introduction of Smart QR codes, which will offer consumers instant access to comprehensive online product information, even emitting a familiar ‘beep’ at the checkout.

An impressive 41% of top UK retail leaders express confidence in the adoption of smart QR codes over traditional barcodes within the next five years. Trials for products equipped with QR codes are already underway in 48 countries, with major companies such as PepsiCo, Walmart, and Amazon embracing this innovative approach. Morrisons is also exploring the benefits of this new technology, with solutions architect Sagar Mehendale noting the potential for smart QR codes to become the standard for product identification and information augmentation.

By utilising QR codes, customers will have immediate access to vital details such as a product’s origins, carbon footprint, or potential allergen contamination. This enhanced transparency empowers environmentally and ethically conscious consumers to make informed choices based on a product’s entire supply chain history, including manufacturing processes and labour standards. Retail strategist Kate Hardcastle predicts that the retail landscape will see a significant transformation by 2030, with customer access to detailed product information becoming a pivotal competitive advantage for brands.

Anne Godfrey, CEO of GS1 UK, underscores the transformative power of QR code technology, which will bridge physical products with the digital realm, providing consumers with unparalleled product insights. The move towards Smart QR codes marks a significant evolution in retail that prioritises transparency and consumer empowerment.

In conclusion, this shift towards Smart QR codes in place of traditional barcodes represents a significant leap forward in consumer engagement and product transparency. As major retailers like Morrisons and Amazon spearhead this transition, consumers can look forward to a more informed and empowered shopping experience, driving positive change in the retail industry.