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Business owner ‘refuses’ to participate in Black Friday sales for one reason

A business owner has made headlines for refusing to participate in Black Friday sales due to concerns over the event’s impact on consumerism and ethics.
Black Friday, known as the biggest day for sales and promotions, has many shoppers eagerly seeking deals for the upcoming holiday season. However, there is a growing movement against Black Friday, with some choosing to celebrate “Buy Nothing Day” on November 29 instead.
Nyree Brough, the owner of Crystal Auras, has voiced her strong opposition to Black Friday, criticising it as a commercialised event that promotes a “false economy”. Nyree highlighted how businesses now plan for Black Friday throughout the year, leading to inflated prices and pressure on small businesses to offer discounts to stay competitive.
In Nyree’s view, Black Friday not only encourages unnecessary consumerism but also puts strain on the supply chain by promoting the use of mass-produced goods over authentic, handcrafted products. She emphasised the negative impact of sales and discounts on fair pricing, ethical practices, and the well-being of artisans and small businesses.
Nyree’s stance reflects a commitment to upholding fair pricing, quality, and ethical standards in her business, choosing not to participate in sales or discounts. She argued that sales should be reserved for perishable items or seasonal products, rather than being used as a marketing tactic to boost profits.
By taking a stand against Black Friday, Nyree aims to create a healthier market that prioritises integrity and fairness. Her refusal to compromise on her values serves as a reminder of the importance of ethical consumer practices and supporting businesses that uphold these principles.
In a society dominated by consumerism and discount culture, Nyree’s story sheds light on the need to rethink our approach to shopping and the values we prioritize as consumers. As Black Friday continues to evolve, her perspective serves as a thought-provoking reminder of the impact of our purchasing decisions on businesses, communities, and the environment.