Cola truck will share Christmas gifts and bring festive cheer when it rolls into Rutherglen

Lidl’s Freeway Cola Truck to Bring Festive Cheer to Rutherglen

An exciting Christmas treat is coming to Rutherglen this festive season as Lidl’s Freeway Cola truck is set to roll into town on Saturday, December 21. The supermarket giant is taking the holiday spirit to the next level by bringing the 22-wheeler truck to their store on Richmond Place, offering visitors a chance to receive present boxes filled with goodies.

The Freeway Cola truck tour has become a huge success, attracting thousands of visitors at each stop. In response to the overwhelming demand, Lidl has added nine extra stops to the tour, giving Christmas shoppers one last opportunity to experience the festive fun in Rutherglen. The truck, which was transformed into a 15-tonne, 20-metre long, and five-metre high spectacle, will be at the Rutherglen store from 10 am to 6 pm.

The first 250 visitors to the store will have the chance to receive special present boxes from the “middle of Lidl,” with one in ten boxes containing a Golden Ticket worth £100 towards their festive food shopping at Lidl. Additionally, visitors can enjoy sampling delicious festive treats like panettone, snowmallow, alcohol-free mulled wine, and festive chutneys. There will also be opportunities to make Christmas wishes at The Magical Wish-mas Booth and win prizes through Secret Boxes activation.

Joanna Gomer, marketing director at Lidl GB, expressed excitement about spreading Christmas cheer through the Freeway Cola truck tour. The extended tour aims to bring joy directly to communities across the country, with the Rutherglen stop being a highlight for local residents. Don’t miss out on this festive event filled with gifts, treats, and holiday magic for all ages. Join in the fun at Lidl’s Rutherglen store on December 21!

**Insights and Summary:**

Lidl’s initiative to bring the Freeway Cola truck to Rutherglen demonstrates their commitment to engaging with communities and spreading joy during the festive season. The interactive and festive-themed experience offers visitors a chance to enjoy unique gifts, sample delicious treats, and participate in fun activities. By extending the tour to accommodate popular demand, Lidl is creating memorable moments for shoppers and families in Rutherglen and beyond. The Freeway Cola truck tour serves as a creative and engaging way for the supermarket chain to connect with customers and enhance the holiday shopping experience.