Dreams bed retailer expand Scots presence with new East Kilbride store

Dreams Bed Retailer Expands Scottish Presence with New East Kilbride Store

Dreams, a renowned bed retailer, has announced its expansion in Scotland with the opening of a new store in East Kilbride. The new store, spanning 10,000 square feet, is situated at East Kilbride Retail Park on Mavor Avenue. It officially welcomed customers on Friday, showcasing Dreams’ wide range of mattresses, pillows, bed frames, and bases. This new store has also generated five employment opportunities for local retail professionals in the area.

According to Dreams, this launch in Lanarkshire is a strategic move as part of its overall growth plan, which involves the introduction of multiple new stores and renovations across the United Kingdom. Earlier this year, Dreams introduced a flagship premium concept store in East Sheen, London, demonstrating the company’s dedication to retail innovation.

Jonathan Hirst, CEO of Dreams, expressed excitement about the opening of the new store in East Kilbride, describing it as a significant milestone in the company’s growth journey. Hirst highlighted Scotland’s importance as a key market for Dreams, aiming to provide high-quality sleep products and exceptional service to a broader customer base nationwide.

Established in 1985, Dreams is a leading specialist bed retailer in the UK, with its headquarters located in High Wycombe. With over 2,000 employees across the UK and a diverse brand portfolio, Dreams offers impeccable craftsmanship and timeless style, ranging from the UK-made Dreams brand to luxury furniture retailer Feather & Black. The incorporation of innovative Sleepmatch technology in all its stores and the proud designation as the Official Sleep Partner for Team GB, ParalympicsGB, and Special Olympics GB further underscore Dreams’ commitment to enhancing sleep quality.

Dreams operates under Tempur Sealy International, a global industry leader in bedding product design, manufacturing, and distribution, encompassing renowned brands such as Tempur-Pedic®, TEMPUR®, Sealy®, and Stearns & Foster®.

In conclusion, the recent opening of Dreams’ new store in East Kilbride signifies the company’s continuous expansion efforts, affirming its position as a trusted provider of premium sleep solutions in the UK retail market.

Insights:
The expansion of Dreams’ presence in Scotland with the launch of the new store in East Kilbride reflects the brand’s strategic approach to broadening its reach and enhancing customer accessibility. By creating employment opportunities for local retail professionals, Dreams not only contributes to the economy but also strengthens its ties within the community. The emphasis on innovation in retail, demonstrated through the introduction of premium concept stores and technological advancements like Sleepmatch, showcases Dreams’ commitment to providing an enhanced shopping experience for customers. As a prominent player in the bedding industry, Dreams’ partnership with esteemed organisations like Team GB and its affiliation with Tempur Sealy International further bolster its credibility and reputation as a leading sleep specialist. This expansion aligns with the company’s overarching growth strategy, positioning Dreams as a key player in the competitive retail landscape.