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ITVX streaming service down as hundreds of users complain

ITVX streaming service experiences outage as numerous users lodge complaints
The ITVX streaming service encountered technical difficulties earlier today, affecting users’ ability to access their favourite programmes. Reports from the outage monitoring service Downdetector indicate a significant increase in complaints early on Friday morning, with a surge in reports starting at 3:36 am and peaking post 7:00 am. Users attempting to watch on-demand content through the app were met with an error message stating: “Sorry, it looks like there’s an issue with ITVX at our end. Please try again later.”
Frustrated viewers took to social media platforms to vent their disappointment with the service, particularly noting the absence of any official communication from ITVX regarding the outage. Some users questioned why there was no public announcement to inform viewers about the situation. The app, which Sir Alan Sugar previously criticised earlier this year, faced issues nationwide, as per reports from Downdetector.
ITVX presents users with the choice of a free or premium subscription model, with the paid option promising an ad-free viewing experience. Premium customers can opt for a monthly payment of £5.99 or an annual fee of £59.99 to access programmes without advertisements. Despite this, subscribers, including Sir Alan Sugar, claimed they still encountered adverts despite subscribing to the premium service.
ITV clarified on their website that the “ad-free” feature exclusively applies to the on-demand library, with some programmes containing ITV promotions as contractually obligated. Live TV viewing may include advertisements. Another disclaimer stipulated that with ITVX Premium, users could enjoy most shows and movies on demand without adverts and have the option to download content for offline viewing.
This recent outage adds to a series of challenges faced by the ITVX streaming service, prompting further scrutiny from its user base. The lack of timely communication during such disruptions raises concerns among consumers regarding the platform’s reliability and customer support.
In conclusion, the unexpected outage of the ITVX streaming service has left many users frustrated and highlights the importance of transparent communication during technical difficulties. This incident underscores the need for streaming services to proactively address disruptions and maintain open channels of communication with their subscribers to ensure a positive user experience.