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Scots farm behind viral £272 coffee receives 400 new investors for ‘sustainable dream’
Mossgiel Farm, situated in Mauchline, Ayrshire, has recently made headlines with their eco-friendly dairy farm that offered a flat white coffee priced at a staggering £272. This viral stunt was part of their ambitious plan to raise £30,000 for a zero-waste dairy facility. Customers were not only purchasing a cup of coffee but also investing in the farm, with each cup earning them 34 shares in the business.
The response was beyond expectations, with over 400 individuals seizing the opportunity to become investors in Mossgiel Farm. In total, nearly 20,000 shares were sold, raising an impressive £155,000 for the business. Although falling short of their target of £272,000, farm boss Bryce Cunningham expressed gratitude to the public for their support, investments, and interest in the future of small-scale farming in Scotland.
Bryce Cunningham, who took over the farm in 2016, shared his excitement over the unexpected success of the campaign. Despite not reaching their initial financial goal, the farm garnered international attention and recognition, setting the stage for future growth and innovation in the agricultural sector.
The farm’s holistic approach to sustainability, coupled with their commitment to premium organic produce and eco-friendly practices, has positioned Mossgiel Farm as a pioneer in the field. Bryce’s dedication to transforming the farm into a beacon of eco-friendly agriculture has not gone unnoticed, with the recent coffee venture serving as a testament to his vision and determination.
Looking ahead, Mossgiel Farm remains focused on realising their goals and continuing to make a positive impact on the agricultural landscape in Scotland. The journey of Mossgiel Farm serves as an inspiring example of how passion, innovation, and community support can drive meaningful change in the traditional farming industry.