St Johnstone hopes Taylor Swift can boost performance on pitch with Swiftie-inspired strips

St Johnstone Football Club is counting on pop superstar Taylor Swift to bring them good luck on the pitch with their latest Swiftie-inspired kit design. The team’s new kit features a shirt created by local designers Little Lies, whose dress was famously worn by Taylor Swift in New York earlier this year. The dress photos of the singer caught the global attention, leading designer Jade Robertson to design a new strip inspired by the iconic dress.

Jade Robertson, the owner of Little Lies, hails from a family of devoted St Johnstone fans, with her father being a former player for the club. The success of the dress worn by Taylor Swift prompted the club’s American owner, Adam Webb, to collaborate with Little Lies for the club’s third kit. Sales from the kit will support local charities such as Fans Supporting Foodbanks, Scotland’s Charity Air Ambulance, and Saints in the Community.

CEO of St Johnstone FC, Francis Smith, expressed his enthusiasm for the partnership with Little Lies, emphasizing the importance of supporting local businesses and charitable causes. The club’s message of One Club, One City, One Community is at the forefront of this collaboration. The new kit features green accents for the first time, a nod to the olive-green dress that Taylor Swift wore.

The global impact of Taylor Swift’s fashion choices, combined with the local support for St Johnstone FC, has created a wave of excitement among fans. The hope is that the unique design and Taylor Swift’s influence will lead the team to success on the pitch. By purchasing the kit, fans not only show their support for the team but also contribute to important local causes.

In January of this year, Taylor Swift grabbed headlines when she sported the iconic olive-green dress in New York City, further showcasing the influence of her fashion choices. The dress, named Sweet Jane, remains a popular item for fans looking to emulate her style. The collaboration between St Johnstone FC and Little Lies serves as a testament to the power of pop culture in sports and the community.

Overall, the fusion of music, fashion, and football in this collaboration highlights the unique ways in which sports teams can connect with their fans and communities. The creative design of the kit and the charitable aspect of the initiative demonstrate the positive impact of such partnerships. As St Johnstone FC embraces the spirit of Taylor Swift, they aim to not only excel on the pitch but also make a difference in the lives of those in need.