St Mirren secure long-term deal with digital ticketing firm

St Mirren, a Scottish football club, has recently announced a long-term partnership with a digital ticketing company, Future Ticketing. This partnership is expected to bring significant benefits to the club and its fans. The multi-year deal reflects St Mirren’s early recognition of the potential of digital ticketing to drive sales at their home stadium, the SMiSA Stadium.

Future Ticketing’s advanced software and API will enable the club to sell tickets, manage operations, and integrate with partners more efficiently. The partnership comes at an exciting time for St Mirren, as they kicked off the 2024/2025 season with European football in the UEFA Conference League. The club has seen progress under manager Stephen Robinson, achieving back-to-back top-six finishes in the Premiership.

Keith Lasley, St Mirren’s chief operating officer, expressed his delight at extending the partnership with Future Ticketing. He highlighted the club’s commitment to enhancing the fan experience through improved ticketing platforms. Liam Holton, CEO of Future Ticketing, emphasised the company’s focus on fan engagement and supporting St Mirren’s growth and development.

Future Ticketing’s API-first approach will enable St Mirren to maximise the benefits of digital ticketing and online purchases, creating a seamless experience for fans. The club and Future Ticketing are both excited about the collaboration and the opportunities it presents for St Mirren and the football community in Paisley.

St Mirren’s dedication to providing a top-notch experience for their fans is evident in this strategic partnership with Future Ticketing. By embracing digital solutions, the club is positioning itself for continued success both on and off the field. Fans can look forward to a streamlined ticketing process and improved services as a result of this long-term deal.

In conclusion, St Mirren’s extended partnership with Future Ticketing demonstrates their commitment to innovation and fan engagement. By leveraging digital solutions, the club is enhancing the matchday experience for supporters and setting the stage for further growth and success in the future. This collaboration between St Mirren and Future Ticketing marks a significant milestone in the club’s journey towards excellence both on and off the pitch.