Stirling Uni project to lessen addiction death stigma receives new support

Stirling University’s initiative to combat the stigma surrounding drug and alcohol-related deaths has gained new support from the Scottish Government. The ‘See Beyond – See The Lives’ programme involves sharing videos of individuals who have lost loved ones to addiction, where they read out personal letters written to the departed and pledge to show respect and compassion towards those impacted by substance misuse. Collaborating with Scottish Families Affected by Alcohol and Drugs (SFAD), Scottish Health Action on Alcohol Problems (SHAAP), and The Salvation Army, the campaign garnered support from various political figures, including Conservative MSP Miles Briggs and Labour MSP Monica Lennon. Both Briggs and Lennon shared heartfelt letters written to their fathers following their deaths due to alcohol use.

In the next phase of the project, researchers will conduct a series of roadshows across Scotland to further raise awareness among the public. The first roadshow is scheduled to launch in Forth Valley in January 2025 before expanding to other regions. These roadshows will provide opportunities for the public to engage with the campaign through visual and audio materials. The importance of addressing the stigma around alcohol and drug-related deaths is highlighted by recent statistics showing an increase in such fatalities, with 1,277 alcohol-related deaths and 1,172 drug-related deaths reported in 2023.

Specifically, in Stirling, data from the National Records for Scotland indicated 17 alcohol-related deaths and 15 drug-related deaths in 2023. Dr. Hannah Carver, senior lecturer in Substance Use and co-director of the Salvation Army Centre for Addiction Services and Research at Stirling University, expressed gratitude for the support received. She emphasized the need to challenge stereotypes associated with substance use to reduce shame and stigma. Dr. Carver affirmed that the upcoming roadshows aim to reach audiences who may not have engaged through media coverage, with plans to launch the campaign’s next phase in early 2025.

In light of the increasing significance of this issue, the Scottish Government’s backing signifies a crucial step forward in the campaign’s mission. By fostering compassion and understanding towards individuals affected by addiction, the ‘See Beyond – See The Lives’ programme continues to make a positive impact on challenging societal perceptions and providing support to those in need.

Insights and Summary:
The collaborative efforts of Stirling University, alongside various organisations and political figures, to tackle the stigma surrounding addiction-related deaths highlight the importance of compassion and respect in addressing substance misuse. With the support of the Scottish Government, the campaign’s innovative approach of sharing personal stories and encouraging public engagement signifies a proactive step towards raising awareness and promoting empathy within communities. By continuing to challenge stereotypes and stigma, initiatives like ‘See Beyond – See The Lives’ play a crucial role in shaping a more understanding and supportive society for those impacted by addiction.