Wicked doll box ‘misprint’ leads buyers to porn site as toy company apologise

Toy company Mattel issued an apology for a major misprint on the packaging of their new Wicked dolls, which directed consumers to a pornographic website instead of the movie’s official page. The dolls, featuring characters from the upcoming film adaptation of the popular Broadway musical “Wicked” starring Cynthia Erivo and Ariana Grande, had packaging with a web address that led to an adult-oriented site sharing the movie’s name.

Mattel expressed deep regret over the error, clarifying that the misprinted website link was meant to direct consumers to the official WickedMovie.com landing page. They assured parents that the incorrect website is not suitable for children and advised those who already have the product to either discard the packaging or obscure the link. The toy company is taking immediate action to address the issue and urged affected consumers to contact Mattel Customer Service for further assistance.

The highly anticipated movie, set to premiere on November 22, with a sequel scheduled for 2025, features Erivo and Grande as witches Elphaba and Glinda, respectively. The misprint on the Wicked doll packaging has caused a stir on social media, with images of the erroneous web address circulating online. Mattel’s swift response aims to rectify the situation and ensure that consumers have accurate information regarding the movie.

In a statement released by the company, Mattel acknowledged the oversight and apologised for any confusion or distress caused by the misprinted packaging. As fans eagerly await the cinematic adaptation of “Wicked,” this unfortunate incident serves as a reminder of the importance of accurate product information and diligent quality control measures in the production and packaging process.

Insights and Summary:
The incident involving the misprint on the Wicked doll packaging highlights the potential risks of errors in product labelling and packaging, particularly in the age of online connectivity. It underscores the need for thorough quality assurance procedures to prevent such mistakes from occurring and causing unintended consequences for consumers. Mattel’s prompt response in addressing the issue and offering guidance to affected customers demonstrates a commitment to transparency and customer satisfaction. This serves as a valuable lesson for companies to uphold accurate and appropriate branding to maintain trust and credibility with their audience.